indian mobile user spend over 14GB internet per month
June 17, 2021 (1 month ago)
According to a recent research in the UK, Indian mobile users spend more on their mobile phones than the entire World Wide Web's total users. The amount is equivalent to two and half times India's entire annual internet spend. The figure is interesting for any market obsessed by subscription costs as it clearly indicates that users in India are spending more than their counterparts in developed nations like the UK and USA. Interestingly, when this figure is compared with other countries like China, Indonesia, and Bangladesh, it shows a significant geographical spread of the Indian user population. Further, the figure also demonstrates that users in India tend to be younger, more affluent, and more tech savvy than users in any of the other nations included in this research.
Now, the question arises whether the Indian mobile users spend over 14GB internet per month. This can be confirmed from several factors. For one, Indian cell phone providers offer free VOIP services. They also allow you to surf the web for free using your handsets. Moreover, in many ways, Indian internet users are more addicted to mobile browsing than to other types of web browsing.
On an average, users in India spend about 5 hours and 30 minutes browsing the web using their handsets every day. Further, they spend another 4 hours and half using their mobiles on their personal computers. Thus, on an average, we come to a figure of about fourteen hours and thirty minutes per week on mobile browsing. Needless to say, this makes the ROI (Return on Investment) very high in the case of online mobile shopping in India.
Second, there is no dearth of websites that cater to Indian people's need to purchase the most number of products. The most popular Indian brands like Airtel, Reliance Communications, Idea, Vodafone, Tata Indicom, Virgin, Kaspersky etc, all have websites all over the world. As a result, it becomes really easy for an internet user in India to find out a site that offers low cost services, attractive free gifts and attractive pay per click options that can help him to get hold of the best and most suitable internet facility at the best price.
Next, there is no dearth of websites that have come up just to make money out of the pockets of the unsuspecting mobile service providers. These fraudulent sites tend to give incentives and other benefits to the customers. This leads to more sales and ultimately to more profits for the service providers. These companies indulge in what is called cross selling. This means that they actually buy the service of the rival mobile service provider at the service provider's own cost, before adding to their own profits.
Then there are also those service providers who have hidden charges. They charge a monthly maintenance fee for things like data downloads. They use this as a means of pushing the users into spending more money. To combat this, there is the provision of unlimited talktime and data downloads, along with free call charges. In essence, the user gets all the same features as he used to enjoy, at a lower cost.
Finally, there are two other channels that are equally important for all mobile users in India, namely Pay per Call and Pay per text. The Pay per call system is actually provided by almost all service providers in India. For example, Vodafone provides this service for its prepaid customers. In other words, a customer can simply call any mobile number for the purpose of making a call. In this case, the customer has to pay only for the actual call made, instead of paying for minutes or for any other services.
Thus, it is quite clear that the mobile user spend over 14GB internet per month in India. Most of the service providers in this regard, charge a flat rate for internet connectivity. The user is then billed based on his connection usage. It has been seen that the majority of service providers in India, base their billing on the total mobile connections consumed by a customer. Thus, users end up paying a lot for nothing. However, this is likely to change in the near future.